Hen Do Statistics 2027

From where people are going to what activity they’re booking, below are the key hen do statistics for 2027, backed by 20 years of data in an ever-evolving industry.

Most Popular Hen Party Destinations

Brighton was the most booked hen do destination in 2026, 16% of all bookings taking place in this seaside city, significantly higher than second placed Liverpool, despite a lower amount of enquiries. 

11.3% of leads were for Liverpool versus 10.8% for Brighton, but Brighton had a vastly higher booking conversion rate thanks to the popularity of cocktail making, VIP club booths and bottomless brunch.

Hen Parties Are Planned Months In Advance

The average time from initial enquiry to the date people are celebrating is 216 days for hen weekends. That might sound quite normal, being just over 7 months, however when you compare this to stag do’s it’s drastically different, with guys enquiring 71 days in advance!

A year ago, the average was 205 days, therefore it’s only got longer. 56.2% of enquiries took place at least 6 months in advance of the hen do, compared to 25% of stag weekend enquiries.

Then when you look at last minute enquiries, something that is very popular with guys (25%), it’s almost non existent at 3.2% of hen enquiries, which counts as coming in the 4 week period before the date of departure.

This highlights how much more prepared the hen groups are in comparison, while this also helps them to get a better deal and to face less issues with availability.

How Big Is The Average Hen Do

The average hen do has 10 people in the group, slightly less than the 12 for stag weekends. Having said that, 27.3% have 8 people or less, while 13% have 17 people or more, so the numbers can vary quite drastically.

Larger groups are much more common with the stags, however if you look back to 2019, both hen and stags averaged 12 people and there weren’t so many drastic differences in either direction.

Most Popular Hen Party Activities

The most popular hen do activity is cocktail making, which has become the number one selling hen do activity in 2026, while we're expecting this to still be the case for 2027. 

Cocktail making has been the top selling activity 14 of the past 20 years, highlighting how consistently hen parties have loved this drink based activity! 

One of the biggest increases has been in drag based activities, such as drag shows, drag bingo and drag brunches, now included in 25% of hen party bookings. This is a far cry from the 3% inclusion back in 2019, highlighting how much more popular it is, but also how many more of these activities are being offered.

Gaming bars have seen a big growth for stag weekends, but the same is visible for hen parties. This can include bars with activities like AR darts, shuffleboard, axe throwing, beer/prosecco pong and pool tables. In 2020, these simply weren't around, but the hospitality industry has evolved due to a change in demand, with less people going out clubbing and more people wanting something extra for their night out.

We've also spoken with numerous journalists who have asked if bottomless brunch is dying off, but we keep stating the opposite is true, with bookings steadily going up each and every year over the past decade. The difference is that the traditional option has lost popularity, therefore new themed events are constantly being launched to keep the excitement, whether that's themed around movies or music types, or with a whole four hour show taking place around you.

Higher Rated Hotel Choice

A nice hotel with good views, maybe it shouldn't be surprising that this is a bigger factor for hen parties over stag do's, but the contrast in accommodation bookings is really quite noticeable. 

63.3% of hen parties book hotels with 4 or 5 star ratings, whereas only 34.5% of stags book 4 or 5 star hotels. Even that is a big increase for guys, who have historically opted for low-cost hostels with 16 bed dorms booked out.

This is actually the year with the highest percentage of premium rated hotel bookings, with 49.3% in 2016 and 38.8% in 2019.

How Much Do Hen Parties Spend

The average hen do cost £152.20 per person, however this doesn't include any transport cost that might be involved, whether that's flights for abroad hen parties or trains and buses for domestic trips, nor does it include alcohol spend on the day. This covers their accommodation, activities and often a number of restaurant reservations with meal packages.

Hen weekends abroad are significantly more expensive than UK celebrations, however this is to do with how many days people stay for, with the average UK hen do being 2 nights and abroad being 3 nights.

Interestingly, the accommodation abroad is drastically cheaper than in the UK, however the extra night means extra activities, more meals and more drink packages as well.

Which Month Is Most Popular For Hen Parties

20.8% of departure dates fell in May for 2026, by far the most popular date for our group bookings. This was followed by 15.2% in April and 14.4% in June, being the 3 peak months in a row. Looking back over the past 8 years, this is simply something that hasn't changed, May is always the main month, with slight changes in percentage, with 19.5% of departures in May during 2019.

This is largely thanks to many weddings taking place in early summer. If we look back to the last year that a different month was the most booked, it was July in 2016, then June in 2012, otherwise it has been the same month for almost 2 decades.

To offer a comparison for this year, 10.6% of 2026 bookings were in July. The least popular date was December with 0.3%, followed by January with 1.4%. 

Hen Weekends In The UK Versus Abroad

Between 2012 and 2019, we saw abroad hen bookings steadily increasing, with 8% of hen parties being abroad in 2012, to 12.9% in 2015, 15.1% in 2017 and 20.7% in 2019 and 25.7% in 2025. This has decreased for the first time in 2026, back down to 22.7%.

To offer a contrast, for stag weekends, 17% were abroad in 2012, 25.1% were in 2015, 35.2% in 2017 and 45.8% in 2019, eventually overtaking and becoming the majority with 57.1% in 2026.

However, despite this desire for destinations like Benidorm and Albufeira, which have both shot up in popularity, we are finding more hen parties are looking to book UK in 2027, with our early bookings predominantly UK based. We're therefore expecting UK to increase and abroad to decrease next year.

How Have Hen Weekends Changed Over The Years

Back in 2012, London was by far the top selling hen destination, accounting for 21.7% of every booking! It wasn't even close with second spot, this was the most desirable city for all hen groups. However, due to a variety of reasons, from costs to a desire to go abroad, we have seen the capital drop in popularity.

In 2019, it had dropped from 21.7% to 15%, which might not sound huge, but this was a drastic change in the industry as other destinations started to see their numbers jump. Following lockdown, groups wanted to go to abroad even more, while other destinations started to flourish like Brighton and Liverpool. 

In 2025, London had dropped to 4.2% of hen parties, an astonishing number when you look at the past it had, however this increased for the first time since the drop, being 5.3% of hen bookings in 2026. On top of that, the early signs for 2027 show this could grow significantly more, with boat parties and themed brunches pushing the demand up.